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Page history last edited by Jay Cross 12 years, 2 months ago




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Typically, an engagement goes like this: Someone in the organization will have read our work and spotted an opportunity to give it a try in-house. In rapid succession over the course of a month, we walk through these steps together:


  • exploratory telephone conversation to talk over what you want to accomplish
  • conference call with members of project team to set direction
  • online organizational or unit survey of practices and attitudes
  • review findings, determine approach, and plan visit
  • select one or two dozen internal change agents to work with
  • webinar to explain learnscape architecture approach
  • onsite workshop to generate enthusiasm for informal learning
  • corporate license to Learnscape tools and reference
  • action plan for informal learning experiments going forward
  • change agents do internal selling to establish beachheads
  • implement online social learning community
  • conduct prototype Learnscape projects
  • assess results of prototypes and plan future Learnscape


Fees for a bundle of activities like this, including a workshop for your team, start at $9,500 plus expenses.


A la carte services


A day of consulting

Sometimes just spending time together, reflecting on critical issues, reviewing organizational readiness, exploring your learnscape, and brainstorming learning strategies is sufficient to get you going. Typical fee $3,500 for first day, $3,000 per day thereafter.


A session on the phone

Just need some quick virtual advice, brainstorming approaches, elaboration of a case study from the book, or personal explanations of learnscape issues? Let’s talk on the phone. Typical fee is $425/hour with a two-hour minimum.  


Public presentation

We speak at conferences, trade shows, user group meetings, and educational sessions around the globe. Fees for onsite presentations start at $6,000.



We deliver presentations and Q&A sessions for prospects, in-house groups, executive retreats, and sales meetings. Fees for a one-hour session start at $2,500.



Sometimes it’s useful to hold your organization up to a mirror to gather ammunition to convince others of the need for change. We prepare questionnaires, conduct surveys by email (anonymous or open), provide detailed reports of findings, and provide interpretation. Fees for a twenty-item survey, including all administration, reporting, and interpretation, start at $2,000. 


Don't hold me to these. Everything here is market price. We are out to change the world, and if your project furthers the cause, you may get us pro bono. Our fees always depend on the situation and how much value we can add. We offer a heavy discount for work in places Jay enjoys, e.g. Lago di Como, Paris….


Implementing enterprisewide learning requires a multidisciplinary approach. Our solutions frequently involve culture, network infrastructure, performance metrics, organization development, change management, and internal marketing, as well as learning theory and practice. We often collaborate with our professional peers, each expert in learning theory but contributing in-depth expertise in other specialities as well. 


Your Next Step

Let's talk about what you want to accomplish.


Call Jay at 1.510.528.3105 or send us a priority email.



Leveraging brainpower to increase profit

Informal learning often falls through the cracks. No one’s responsible; you don’t find it in budgets or job descriptions. Generally, this most important of activities for sustaining performance and driving innovation is left to happenstance. We can help your organization use natural, social, informal learning to:

  • improve corporate responsiveness to change
  • foster a culture of continuous improvement
  • facilitate teamwork and collaborative problem-solving
  • replace traditional training with self-service, on-demand learning
  • build on social networking and web 2.0 in learning
  • keep professionals abreast of new developments while reducing cost
  • raise the bar from passing the test to learning without limits
  • reduce superfluous email and bureaucratic bloat
  • attract and retain inquisitive, self-motivated talent
  • shift responsibility for learning from managers to workers


Less push, more pull

Push is the sort of learning you encountered in school, where authorities selected the curriculum and lessons were imposed on you. Pull describes the way you learn from Google or discovered how to kiss a lover. With pull learning, you select what you want to learn and how you want to learn it.
     Pull learning is more cost-effective. It doesn’t require as much in the way of control mechanisms, structure, and outside assistance. Furthermore, lessons learned through pull are more likely to stick because they’re relevant to perceived need, delivered when required, and usually reinforced with immediate application. Pull learning delivers more bang for the buck.
     Organizations that increase the ratio of pull to push can lower their overall investment in learning without sacrificing results. Given the greater payback of pull learning, the objective is to achieve greater results while spending less.

     Every organization is different, so every engagement we undertake is custom. Experience has taught us that cookie-cutter approaches don’t work well when changing organizational cultures.


Less cost, more profit

The objective is to deliver more learning for lower cost.




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